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Branded Entertainment:A Strategic Approach Towards Integrating Product Placement Practices in Turkey

ISBN / BARKOD	: 9786057623546
Üretici	: Gece Akademi
Yazar	: Ayşe Simin Kara
Sayfa Sayısı	: 282
Konu	İletişim - Medya / Yabancı Dilde İletişim Kitapları

This book serves not only to explore the motivational, theoretical and practical overtones of pı:oduct placement practices on a cultural level but also spotlights how the intended communication effect is established by. placement executions carried Yazının devamı...

Kargo Ücreti : 65,00 TL

Liste Fiyatı	: 144^,00
Kitapsahaf Fiyatı	: 119^,52
Kazancınız	: 24^,48

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Ürün Özellikleri

Stok Kodu

9786057623546

Boyut

160-240-0

Sayfa Sayısı

282

Basım Tarihi

2019-03-04

Kapak Türü

Karton

Kağıt Türü

2.Hamur

Dili

Türkçe

This book serves not only to explore the motivational, theoretical and practical overtones of pı:oduct placement practices on a cultural level but also spotlights how the intended communication effect is established by. placement executions carried throughout the Turkish media to guide entrepreneurs, managers, small to large business owners, corporations, firms of small to large scale, media agencies and anyone who js truly interested in the ins and outs as well as the implications and underpinniı_ıgs concerning product placement practices.

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